About Me

I'm currently a UX Designer at The Football Association, where I focus on designing digital tools that support grassroots football across England. From helping coaches manage their teams to making admin easier for club volunteers, my work is all about empowering the people who make the game happen at a local level.

Previously, I was the founding designer and Head of Creative at Zapnito. There, I led all design efforts from founding through early stage to Series A, taking Zapnito from an idea into an enterprise community platform. An achievement I'm immensely proud of. In that time I took on many roles - from UX research, product design, and brand strategy to front-end development, accessibility, SEO, and even decorating the office!

Throughout my career, I've had the opportunity to lead design projects across diverse domains, including B2B SaaS, publishing, e-commerce, and sports trading. These varied experiences have shaped me into a hugely versatile designer.