Zapnito Website

Over the years, I collaborated with Zapnito's commercial teams to constantly iterate the Zapnito marketing site to adapt to an ever-evolving market.

For the most recent iteration, Zapnito went through a bold new rebrand in response to their competitive landscape. This culminated in a complete overhaul of the marketing site.

The new website perfectly reflects Zapnito’s fresh identity and differentiates it from competitors. Incorporating the brand's bold colours and innovative spirit, ensuring a cohesive and engaging user experience that is in perfect alignment with their vision and values.

We meticulously overhauled the website’s information architecture to make the navigation more intuitive, making it easier for visitors to find the information they need and convert those visits into leads.

One of the key features added to the new website was bespoke intro pages. These allow the sales team to create bespoke landing pages tailored to individual prospects with a personalised video presentation. This approach allowed Zapnito to engage prospects more effectively, providing them with content that is directly relevant to their needs and interests.